Upskill Employees With a BA (Hons) Digital Marketing Management Degree Apprenticeship

Level 6

Awarded by the University of Staffordshire

Instead of hiring externally, why not invest in your existing workforce by upskilling them through a Digital Marketing Degree Apprenticeship?

Equip Your Business with a Digital Marketing Degree Apprenticeship

With consumer behaviour shifting online, having a skilled in-house digital marketing team is no longer optional, it’s essential. Instead of hiring externally, why not invest in your existing workforce by upskilling them through a Digital Marketing Degree Apprenticeship?

This structured training programme equips your employees with cutting-edge digital marketing knowledge, ensuring they can drive business growth, enhance brand visibility, and improve customer engagement. Best of all, government funding can significantly offset costs, making it a cost-effective solution to building a future-ready workforce.

Why Upskill Your Workforce with an Apprenticeship?

Investing in your employees' development is one of the smartest business decisions you can make. Here’s why:

  • Retain and motivate employees
  • Close skill gaps internally
  • Enhance business performance
  • Access government funding
  • Stay competitive in a digital-first market

What Does the Digital Marketing Degree Apprenticeship Cover?

The Level 6 Digital Marketing Degree Apprenticeship, accredited by Staffordshire University, provides a comprehensive curriculum designed to upskill employees with industry-relevant expertise.

Key areas include:

  • Strategic digital marketing
  • Data-driven decision making
  • Brand and reputation management
  • Multi-channel marketing
  • Compliance & data protection

By completing the programme, apprentices gain a full BA (Hons) in Digital Marketing while applying their learning in real-world business scenarios.

Who Is This Apprenticeship For?

This programme is ideal for businesses looking to upskill their workforce in digital marketing. It’s suitable for:

  • Marketing professionals looking to formalise and advance their skills.
  • Employees transitioning into marketing roles from other departments.
  • Businesses aiming to build an in-house marketing team rather than outsourcing.
  • SMEs and large enterprises looking to increase their digital marketing capabilities cost-effectively.

Whether you’re an SME looking to grow your brand online or a large corporation wanting to strengthen your marketing team, this apprenticeship can be tailored to suit your business needs.

Course Details:

Digital Marketers will lead on the creation and execution of a digital marketing strategy. They will recognise and respond to business opportunities and customer requirements through a range of digital channels and actively employ content marketing and campaign management.

Course Length

Typically 36+ months practical period + 6 months EPA.

Funding Band

£21,000

Start Date:

Please get in touch with our team to find out our next Degree start dates.

Enquire

Frequently Asked Questions

Skills and Knowledge Coaching
Degree Qualification
Academic Rigour Coaching
Why should businesses invest in a Digital Marketing Degree Apprenticeship?

How the Apprenticeship Works

The Digital Marketing Degree Apprenticeship is designed to balance practical workplace application with academic learning, ensuring employees develop hands-on skills while studying.

  • Duration: Typically 33 months (plus an End-Point Assessment phase).
  • Typical Entry Requirements: Individual employers will set the selection criteria, but this is likely to include:
    • GCSE English and Maths
    • Three ‘A’ levels
    • OR a level 3-4 Digital Industries Apprenticeship or e.g. BTEC
    • Some employers will accept other relevant qualifications or experience
  • Learning Model: Employees receive 6 hours per week of off-the-job training to complete coursework and projects.
  • Support System: Each apprentice has two dedicated coaches, one focusing on technical skills, the other on professional development.
  • Flexible Start Dates: Please get in touch with our team to find out our next Degree start dates.

With this structured, employer-led approach, your team will develop the skills needed to drive your business forward.

Funding and Costs: How Much Does It Cost to Train an Apprentice?

One of the biggest advantages of apprenticeships is the government funding available to businesses.

  • Total Course Cost: £21,000
  • For Non-Levy Employers: Receive 95% government funding, meaning you only pay 5% (£1,050) for the full degree.
  • Additional Incentives: Employers may receive grants for hiring apprentices.

This makes the Digital Marketing Degree Apprenticeship one of the most cost-effective ways to upskill employees and strengthen your business’s marketing capabilities.

Why Choose Us as Your Apprenticeship Provider?

At The Development Manager (TDM), we specialise in delivering high-quality digital apprenticeships with a strong track record of success.

  • Tech industry gold accreditation
  • Flexible, employer-centric approach
  • Personalised support
  • Real business impact

By partnering with us, you’ll gain a reliable training provider committed to helping your business succeed.

Upskill Your Team Today

Don’t let your business fall behind in the digital revolution. Invest in your employees’ skills, boost your brand’s online presence, and drive long-term success with a Digital Marketing Degree Apprenticeship.

Contact us today to explore how we can help you reskill your workforce and future-proof your business.

Contact Us

Get Apprenticeship ready with our Skills Bootcamps.

We're here to help you into your Apprenticeship with practical help to secure your Tech, Coding or Digital Career. Achieve recognised industry certifications and progress onto a guaranteed interview with local employer with tech vacancy.
Find Out More

Need help getting started?

Get in contact with one of the team to find out more and discover how we are helping organisations across the UK become future-ready.

Contact Us

© 2023 The Development Manager Ltd. All rights reserved.

Terms & ConditionsPrivacy Policy

we went with; wizard pi