With consumer behaviour shifting online, having a skilled in-house digital marketing team is no longer optional, it’s essential. Instead of hiring externally, why not invest in your existing workforce by upskilling them through a Digital Marketing Degree Apprenticeship?
This structured training programme equips your employees with cutting-edge digital marketing knowledge, ensuring they can drive business growth, enhance brand visibility, and improve customer engagement. Best of all, government funding can significantly offset costs, making it a cost-effective solution to building a future-ready workforce.
Investing in your employees' development is one of the smartest business decisions you can make. Here’s why:
The Level 6 Digital Marketing Degree Apprenticeship, accredited by Staffordshire University, provides a comprehensive curriculum designed to upskill employees with industry-relevant expertise.
Key areas include:
By completing the programme, apprentices gain a full BA (Hons) in Digital Marketing while applying their learning in real-world business scenarios.
This programme is ideal for businesses looking to upskill their workforce in digital marketing. It’s suitable for:
Whether you’re an SME looking to grow your brand online or a large corporation wanting to strengthen your marketing team, this apprenticeship can be tailored to suit your business needs.
Knows and understands:
The BA (Hons) Degree in Digital Marketing is validated, quality-assured, module-assessed, certified, awarded and end-point assessed by Staffordshire University. The apprenticeship programme and its degree consist of three 120 credit, modular “Phases”:
Phase 1: The Foundation Phase
With a 40 credit ePortfolio and 4 x 20 credit knowledge modules requiring academic performance at levels 4 to 6
Phase 2: The Diversification Phase
With a 40 credit ePortfolio and 4 x 20 credit knowledge modules requiring academic performance at levels 5 to 6
Phase 3: The Solutions Phase
With a 40 credit ePortfolio, 1 x knowledge module and project presentation and discussion modules requiring academic performance at level 6
The Academic Rigour Coach (ARC) will be there to help with academic rigour, which is the ability to research, reference, structure assessments and find reference texts on a variety of different platforms.
By investing in a Digital Marketing Degree Apprenticeship, businesses can retain talent, close skill gaps internally, and stay competitive in a digital-first market. This structured programme equips employees with cutting-edge digital marketing knowledge, driving business growth and improving customer engagement.
The Digital Marketing Degree Apprenticeship is designed to balance practical workplace application with academic learning, ensuring employees develop hands-on skills while studying.
With this structured, employer-led approach, your team will develop the skills needed to drive your business forward.
One of the biggest advantages of apprenticeships is the government funding available to businesses.
This makes the Digital Marketing Degree Apprenticeship one of the most cost-effective ways to upskill employees and strengthen your business’s marketing capabilities.
At The Development Manager (TDM), we specialise in delivering high-quality digital apprenticeships with a strong track record of success.
By partnering with us, you’ll gain a reliable training provider committed to helping your business succeed.
Don’t let your business fall behind in the digital revolution. Invest in your employees’ skills, boost your brand’s online presence, and drive long-term success with a Digital Marketing Degree Apprenticeship.
Contact us today to explore how we can help you reskill your workforce and future-proof your business.
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