BSc (Hons) Digital Marketing (Integrated) Degree

Level 6

Role Profile

With our Digital Marketing Degree Apprenticeships, as a Digital Marketer you will lead on the creation and execution of a digital marketing strategy.

They recognise and respond to business opportunities and customer requirements through a range of digital channels.

They actively employ content marketing and campaign management principles, and financial and analytical tools, to deliver successful initiatives that meet the needs and aspirations of their organisation.

Core Skills

Data & Analysis

Critical Thinking

Customer Service

Budgeting & ROI

Content Creation

Planning & Strategy

E-Commerce

Role Profile

With our Digital Marketing Degree Apprenticeships, as a Digital Marketer you will lead on the creation and execution of a digital marketing strategy.

They recognise and respond to business opportunities and customer requirements through a range of digital channels.

They actively employ content marketing and campaign management principles, and financial and analytical tools, to deliver successful initiatives that meet the needs and aspirations of their organisation.

Core Skills

Information Systems

Is able to critically analyse a business domain in order to identify the role of information systems, highlight issues and identify opportunities for improvement through evaluating information systems in relation to their intended purpose and effectiveness

Data

Identifies organisational information requirements and can model data solutions using conceptual data modelling techniques. Is able to implement a database solution using an industry standard database management system (DBMS). Can perform database administration tasks and is cognisant of the key concepts of data quality and data security. Is able to manage data effectively and undertake data analysis.

Cyber Security

Can undertake a security risk assessment for a simple IT system and propose resolution advice. Can identify, analyse and evaluate security threats and hazards to planned and installed information systems or services (e.g. Cloud services).

Business Organisation

Can apply organisational theory, change management, marketing, strategic practice, human resource management and IT service management to technology solutions development. Develops well- reasoned investment proposals and provides business insights.

Systems Development

Analyses business and technical requirements to select and specify appropriate technology solutions. Designs, implements, tests, and debugs software to meet requirements using contemporary methods including agile development. Manages the development and assurance of software artefacts applying secure development practises to ensure system resilience. Configures and deploys solutions to end users.

IT Project Management

Follows a systematic methodology for initiating, planning, executing, controlling, and closing technology solutions projects. Applies industry standard processes, methods, techniques and tools to execute projects. Is able to manage a project (typically less than six months, no inter-dependency with other projects and no strategic impact) including identifying and resolving deviations and the management of problems and escalation processes.

Computer and Network Infrastructure

Can plan, design and manage computer networks with an overall focus on the services and capabilities that network infrastructure solutions enable in an organisational context. Identifies network security risks and their resolution.

Specialism

All core skills and knowledge listed here must be combined with the specialist skills and knowledge to be able to operate effectively in any one (only) of the following defined roles:

  • Software Engineer
  • Business IS Analyst
  • Data Analyst
  • IT Consultant
  • Network Engineer
  • Cyber Security Specialist

Course Details:

Job Description

Creating and executing digital marketing strategies to successfully deliver initiatives that meet businesses needs and aspirations.

Duration

The duration is typically 33 months, plus an End-Point Assessment.

Typical Job Roles

Digital Marketing Executive/Officer, Digital Marketing Account Manager, Digital Marketing Analyst, Digital Marketing Campaign Manager, E-commerce Marketing Specialist, Social Media Specialist, Content Marketing Executive, Pay Per Click Analyst, Search Engine Optimisation Executive.

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Specialisms

Degree Apprenticeship Overview

Core Technical Knowledge
Core Behavioural Skills
Degree Qualification
Professional Development: National Educational Priorities
Professional Recognition
Individual Learning Plan
Typical Entry Requirements
Apprenticeship Delivery Format

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