With our Digital Marketing Degree Apprenticeships, as a Digital Marketer you will lead on the creation and execution of a digital marketing strategy.
They recognise and respond to business opportunities and customer requirements through a range of digital channels.
They actively employ content marketing and campaign management principles, and financial and analytical tools, to deliver successful initiatives that meet the needs and aspirations of their organisation.
With our Digital Marketing Degree Apprenticeships, as a Digital Marketer you will lead on the creation and execution of a digital marketing strategy.
They recognise and respond to business opportunities and customer requirements through a range of digital channels.
They actively employ content marketing and campaign management principles, and financial and analytical tools, to deliver successful initiatives that meet the needs and aspirations of their organisation.
This module introduces the notion of process orientation and gives experience of modelling business processes as activities that create value for customers. It gives you the potential to work as business analysts and to improve business processes in an organisation in the public or private sectors.
This module supports learner to understand the components of typical computing devices and how to select appropriate components to support application requirements. Learners will also understand the Fundamental networking concepts and protocol suites, how to select and configure industry standard network appliances and how to identify and troubleshoot network errors.
This module introduces you to software development. You will learn how to analyse a problem, select suitable test criteria, design an appropriate solution, implement clear code and ensure that your solution works as expected. Whether a complete novice or someone with some prior experience you will benefit from studying this module.
Within this module, you will learn fundamental principles of cyber security, as well as how this fits into the wider computing landscape. You will also learn about core cyber security technologies and techniques, and how these are used to secure a wide range of computational systems and networks.
This module establishes an understanding of the characteristics and implications which are inherent in the solution of complex, real-world data science and AI-oriented problems. You will learn to critically evaluate and apply different Machine Learning and Data Mining techniques for exemplifying data patterns, as well as using Machine Learning tools to build an Artificial Intelligence software solution.
Decision making needs to be informed by data and information, working in small teams of fellow apprentices you will undertake a collaborative research project to make and present conclusions from your work. Building on a grounding of appropriate maths and stats techniques and tools your research team will required to design a research tool to obtain primary data and present your findings making justifiable observations from your data to an audience as required.
Cloud technology is a popular term used frequently in today's world to indicate innovative concepts and usage of technology. This module will be carried out with the support of the AWS (Amazon Web Services) Academy and as such students will be developing their practical skills as well as enhancing their understanding. You will also be working towards the knowledge required to undertake the AWS Certified Cloud Practitioner industry certification.
This module introduces you to low and no code platform development. These platforms of solutions are becoming increasing popular in small and large enterprise due to the benefits such as increased productivity, reduced costs, faster time to market and digital transformation. You will learn how to analyse a problem, select suitable test criteria, design an appropriate solution, implement your solution and ensure that your solution works as expected.
Digital and Technology Solutions Professionals are at the heart of problem solving, bringing an innovative, multi-disciplined approach to their organisations. Their professional position within a business means they fulfil a leadership role within their technical specialism demonstrating a strong ethical awareness of technological trends. This module explores both considering digital strategies and how to lead change within organisations.
Knows and understands:
The Bachelor Degree in Digital Marketing is validated, quality-assured, module-assessed, certified, awarded and end-point assessed by Staffordshire University. The apprenticeship programme and its degree consist of three 120 credit, modular “Phases”:
Phase 1: The Foundation Phase
With a 40 credit ePortfolio and 4 x 20 credit knowledge modules requiring academic performance at levels 4 to 6
Phase 2: The Diversification Phase
With a 40 credit ePortfolio and 4 x 20 credit knowledge modules requiring academic performance at levels 5 to 6
Phase 3: The Solutions Phase
With a 40 credit ePortfolio, 1 x knowledge module and project presentation and discussion modules requiring academic performance at level 6
On completion, the apprentice will be eligible to apply for professional registration at associate grade for the Chartered Institute of Marketing and Institute of Direct & Digital Marketing.
Individual employers will set the selection criteria, but this is likely to include:
The Digital Marketing Degree Apprenticeships are delivered as follows:
On the Job Learning, aligned on a triangulated Individual Learning Plan
6 hours per week Off the Job Learning, away from workstation but some out of office training at TDM HQ or remotely
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