With our Digital Marketing Degree Apprenticeships, as a Digital Marketer you will lead on the creation and execution of a digital marketing strategy.
They recognise and respond to business opportunities and customer requirements through a range of digital channels.
They actively employ content marketing and campaign management principles, and financial and analytical tools, to deliver successful initiatives that meet the needs and aspirations of their organisation.
With our Digital Marketing Degree Apprenticeships, as a Digital Marketer you will lead on the creation and execution of a digital marketing strategy.
They recognise and respond to business opportunities and customer requirements through a range of digital channels.
They actively employ content marketing and campaign management principles, and financial and analytical tools, to deliver successful initiatives that meet the needs and aspirations of their organisation.
Is able to critically analyse a business domain in order to identify the role of information systems, highlight issues and identify opportunities for improvement through evaluating information systems in relation to their intended purpose and effectiveness
Identifies organisational information requirements and can model data solutions using conceptual data modelling techniques. Is able to implement a database solution using an industry standard database management system (DBMS). Can perform database administration tasks and is cognisant of the key concepts of data quality and data security. Is able to manage data effectively and undertake data analysis.
Can undertake a security risk assessment for a simple IT system and propose resolution advice. Can identify, analyse and evaluate security threats and hazards to planned and installed information systems or services (e.g. Cloud services).
Can apply organisational theory, change management, marketing, strategic practice, human resource management and IT service management to technology solutions development. Develops well- reasoned investment proposals and provides business insights.
Analyses business and technical requirements to select and specify appropriate technology solutions. Designs, implements, tests, and debugs software to meet requirements using contemporary methods including agile development. Manages the development and assurance of software artefacts applying secure development practises to ensure system resilience. Configures and deploys solutions to end users.
Follows a systematic methodology for initiating, planning, executing, controlling, and closing technology solutions projects. Applies industry standard processes, methods, techniques and tools to execute projects. Is able to manage a project (typically less than six months, no inter-dependency with other projects and no strategic impact) including identifying and resolving deviations and the management of problems and escalation processes.
Can plan, design and manage computer networks with an overall focus on the services and capabilities that network infrastructure solutions enable in an organisational context. Identifies network security risks and their resolution.
All core skills and knowledge listed here must be combined with the specialist skills and knowledge to be able to operate effectively in any one (only) of the following defined roles:
Knows and understands:
The Bachelor Degree in Digital Marketing is validated, quality-assured, module-assessed, certified, awarded and end-point assessed by The University of Wolverhampton. The apprenticeship programme and its degree consist of three 120 credit, modular “Phases”:
Phase 1: The Foundation Phase
With a 40 credit ePortfolio and 4 x 20 credit knowledge modules requiring academic performance at levels 4 to 6
Phase 2: The Diversification Phase
With a 40 credit ePortfolio and 4 x 20 credit knowledge modules requiring academic performance at levels 5 to 6
Phase 3: The Solutions Phase
With a 40 credit ePortfolio, 1 x knowledge module and project presentation and discussion modules requiring academic performance at level 6
On completion, the apprentice will be eligible to apply for professional registration at associate grade for the Chartered Institute of Marketing and Institute of Direct & Digital Marketing.
Individual employers will set the selection criteria, but this is likely to include:
The Digital Marketing Degree Apprenticeships are delivered as follows:
On the Job Learning, aligned on a triangulated Individual Learning Plan
6 hours per week Off the Job Learning, away from workstation but some out of office training at TDM HQ or remotely
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